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Comparing MailerLite vs Brevo? Both (Brevo was formerly Sendinblue) are among the most common recommendations for small businesses that want affordable email marketing. They are built on different pricing ideas:
- MailerLite charges by the number of subscribers on your list.
- Brevo charges by the number of emails you send. Its plans start from a monthly email volume, and it also sells pay-as-you-go email credits.
That one difference decides which is cheaper for you. Below are the actual prices as listed on both official pricing pages on October 30, 2026 (USD, before tax).
MailerLite vs Brevo: quick verdict
- Choose MailerLite if you send a regular newsletter to a list that grows steadily, and want a simple editor, landing pages and automations in one place.
- Choose Brevo if you have a large contact list but email it infrequently, or you want email, SMS and WhatsApp campaigns in one platform.
Free plans compared
| MailerLite Free | Brevo Free | |
|---|---|---|
| Main limit | 250 subscribers, 2,500 emails/month | 300 emails per day |
| Users | 2 user seats | — |
| Automations | 3 active automations, 5 steps each | Included, with limits |
| Websites / landing pages | 1 website, 1 landing page (limited) | — |
| Forms | 3 active forms | Signup forms available |
| Branding | MailerLite logo stays (removal is a paid feature) | “Sent by Brevo” sticker; removal sold separately |
| Support | Knowledge base | — |
Sources: MailerLite pricing; Brevo pricing. Brevo’s pricing FAQ states that once your account is approved for sending, the Free plan lets you send “up to 300 emails per day.”
Two things to note:
- MailerLite’s free plan has shrunk. It now covers 250 subscribers, and many older comparison articles still quote a higher number. Check any review’s date before trusting its numbers.
- Brevo’s free limit is about daily sending, not list size. We could not confirm Brevo’s free-plan contact storage limit from an official page on the date we checked, so we don’t state a number. Check Brevo’s help center before importing a large list.
Paid pricing at realistic list sizes
MailerLite (priced by subscribers)
| Subscribers | Comfort: monthly billing | Comfort: yearly billing | Power: monthly billing | Power: yearly billing |
|---|---|---|---|---|
| 500 | $12/mo (5,000 emails/mo) | $10.80/mo ($129.60/yr) | $25/mo (unlimited emails) | $22.50/mo ($270/yr) |
| 1,000 | $19/mo (10,000 emails/mo) | $17.10/mo | $39/mo | $35.10/mo |
| 2,500 | $33/mo (25,000 emails/mo) | $29.70/mo | $49/mo | $44.10/mo |
| 10,000 | $89/mo (100,000 emails/mo) | $80.10/mo | $129/mo | $116.10/mo |
What each plan adds:
- Comfort: 50 automations, 10 forms, 10 sites, 5 digital products, 3 user seats, unlimited templates and integrations, and removal of the MailerLite logo.
- Power: unlimited automations, forms, sites and user seats, unlimited monthly emails, and live chat support.
Brevo (priced by email volume)
| Plan | Monthly billing | Yearly billing | Starting allowance |
|---|---|---|---|
| Starter | $9/mo | $8.08/mo | From 5,000 emails/month (the default configuration shown included 500 contacts) |
| Standard | $18/mo | $16.17/mo | Adds unlimited multi-step marketing automation workflows |
| Professional | $499/mo | $449.08/mo | From 150,000 emails/month; adds WhatsApp, popups and push |
| Enterprise | Custom | — | For 1M+ contacts |
Brevo extras:
- Remove the “Sent by Brevo” sticker: an add-on listed at $10.80/month.
- Pay-as-you-go email credits: “No daily sending limit, no expiration date.”
- SMS: priced separately by volume and destination.
Important: Brevo’s prices rise with your chosen email volume and contact tier. The figures above are the starting configurations. Use Brevo’s plan configurator with your real numbers.
Worked example: a 1,000-subscriber newsletter sent weekly
[Calculated from the listed prices; your configuration may differ]
Scenario: 1,000 subscribers, 4–5 newsletters a month, so roughly 4,000–5,000 emails a month.
| Option | Monthly cost | Notes |
|---|---|---|
| MailerLite Comfort | $19/mo, or $17.10/mo billed yearly | Includes 10,000 emails/month and logo removal. |
| Brevo Starter | From $9/mo, or $8.08/mo billed yearly | 5,000 emails/month fits the volume. Check that your contact count fits the configuration you choose, and add $10.80/mo if you want to remove Brevo branding. |
Takeaway: at small volumes, Brevo’s starting price is lower. Once you add branding removal and grow your contact tier, the gap narrows. MailerLite’s price stays predictable however often you email, up to the plan’s sending cap.
Features that matter more than price
Ease of use and design
- MailerLite is widely praised for a clean drag-and-drop editor and built-in websites and landing pages. Even the free plan includes one landing page and one website.
- Brevo’s editor is capable, and its strength is breadth: email, transactional email, SMS and WhatsApp under one roof.
Automation
- MailerLite includes automations on every plan: 3 on Free, 50 on Comfort, unlimited on Power.
- Brevo puts unlimited multi-step automation workflows on Standard.
Transactional email
- Brevo includes transactional messages from Starter, which helps if your website sends receipts or password resets.
- MailerLite offers transactional email as a separate product, shown as a separate tab on its pricing page.
AI and integrations
- Both pricing pages now advertise MCP connections for AI assistants such as ChatGPT and Claude.
- Both list large integration catalogues.
Who should use which?
MailerLite fits you if:
- You are a creator, blogger or small business sending a regular newsletter (for example, alongside earning from a blog with Google AdSense).
- You want landing pages, a simple website and automations without extra tools.
- You prefer pricing that depends only on list size.
Brevo fits you if:
- You have a big list but email it occasionally (seasonal promotions, for example).
- You need transactional email or SMS alongside marketing email.
- You run an online store that will use multichannel messaging.
You may not need either if:
- You send fewer than a handful of emails to fewer than 250 people. MailerLite’s free plan may be enough.
- You need advanced e-commerce segmentation. A commerce-focused platform may suit you better.
Frequently asked questions
Is Brevo cheaper than MailerLite? Often at the starting price, especially for large lists you email rarely. Brevo Starter began at $9/month (monthly billing) versus MailerLite Comfort at $12/month for 500 subscribers. Your real cost depends on contacts, send volume and add-ons such as branding removal.
How many subscribers does MailerLite’s free plan allow? 250 subscribers and 2,500 emails a month, according to MailerLite’s pricing page on October 30, 2026.
How many emails can I send on Brevo’s free plan? Up to 300 emails per day once your account is approved for sending, according to Brevo’s pricing FAQ.
Can I remove the branding on free plans?
- MailerLite: logo removal is included from the Comfort plan.
- Brevo: removing the “Sent by Brevo” sticker is an add-on listed at $10.80/month.
Conclusion
- MailerLite: the simpler, all-in-one choice for steady newsletters, with transparent subscriber-based pricing.
- Brevo: the flexible choice for big, infrequently emailed lists and businesses that need SMS or transactional email.
- Model your real numbers on both pricing pages before you commit. The cheaper one depends on your sending pattern, not on the brand.
References (checked 2026-10-30)
- MailerLite — Pricing (USD). https://www.mailerlite.com/pricing (Free limits; Comfort and Power prices at 500, 1,000, 2,500 and 10,000 subscribers; plan inclusions.)
- Brevo — Pricing (USD). https://www.brevo.com/pricing/ (Starter $9 / $8.08; Standard $18 / $16.17; Professional $499 / $449.08; branding removal $10.80/mo; email credits; FAQ “up to 300 emails per day”.)
